Summer Camp

With summer camps across the country closing their doors due to Covid, parents were trying to find ways to keep their kids entertained as they try to balance work, kids, and a pandemic. So we created a virtual one-week summer camp full of crafts, bakes, and experiments, all using Arm & Hammer Baking Soda. It was designed to look, feel, and sound like it was for kids, but secretly was created to give parents a break and kick back, even for a few minutes a day. Check out the camp site, and read about it on AdAge and Adweek.