Kids have big questions about the world. To help parents and teachers have conversations with them about those questions, we created the Scholastic Bookshelf -- an Instagram account that puts Scholastic books and conversation starters in the hands of grownups. The bookshelf launched Scholastic’s 100-year anniversary and positioned them as a brand for the future. Over 60 topics were concepted and illustrated, nearly 70 books were read, and almost 700 Instagram tiles were designed. Check out the IG bookshelf.
Visual Strategy Illustration Art Direction Social Media Design