Social Bookshelf

Winner of 2022 Silver Anthem Awards. Kids have big questions about the world. To help parents and teachers have conversations with them about those questions, we created @ScholasticBookshelf – an Instagram account that puts Scholastic books and conversation starters in the hands of grownups. The bookshelf launched Scholastic’s 100-year anniversary and positioned them as a brand for the future. Over 60 topics were concepted and illustrated, nearly 70 books were read, and almost 700 Instagram tiles were designed. Read all about it on Essence, LifeHacker, and Publisher's Weekly.