Social Bookshelf

Kids have big questions about the world. To help parents and teachers have conversations with them about those questions, we created the Scholastic Bookshelf -- an Instagram account that puts Scholastic books and conversation starters in the hands of grownups. The bookshelf launched Scholastic’s 100-year anniversary and positioned them as a brand for the future. Over 60 topics were concepted and illustrated, nearly 70 books were read, and almost 700 Instagram tiles were designed. Check out the IG bookshelf.