Stories On Skates

At the height of the pandemic, roller skating was captivating people on social. But what people didn't know is that today's skate culture is directly rooted in Black history, and thrives because of the longstanding Black skate community. So we teamed up with actress, singer, and songwriter Cynthia Erivo, and used the launch of the new Adobe Substance 3D to create 6 hyper-unique pairs of skates that tell these stories through different materials and textures. Read about it on the Adobe Blog, Adweek, Print Mag, Creative Cow, and Hollywood Reporter.