For All The Days

Rather than fixating entirely on the wedding day like our competitors, we worked with our external creative agency (Arts & Letters) to launch a new brand positioning and creative platform that’s all about being there for couples at every moment of the wedding planning process. Through this brand refresh, we modernized and simplified our visual brand, from the logo to the typography, iconography, photography, and elevated our color palette by shifting from pastels to wedding-inspired jewel tones.

CLIENT